Plutus Dashboard

351,936 all-time users • Snapshot: March 2026
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RuleSeveritySummaryUserBrandAmountTriggered
353,022
Total All-Time
336,325
Lite Mode (free)
6,779
Full Mode (paying)
9,918
Deleted
99,925
Lite KYC'd
236,400
Lite Non-KYC'd
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Sent / Delivered
of 323,233 total
Opened
Clicked
Paid Upgrades (£4.99)
Phase 1 only
Free Upgrades (£0)
Phase 2 + 3
Revenue this month
Revenue next month (all)
Total upgrades
Click → Upgrade
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Credits & Top-ups
Live data since launch — credit purchases, bonus issued, balances, badge rewards, and user behavior insights
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Credits Purchased — By Day

DayCurrencyTxnsUsersPaidCreditedBonusAvg Bonus %Unspent

By Currency — Totals & Balances

CurrencyTxnsUsersIssuedSpentUnspentBonusAccountsBalance

By Tier

CurrencyPriceCreditsBonus %Purchases

Credits Usage — Buy vs Spend Flow

CurrencyTotal LoadedSpent on GCUnspentUsage %Avg Days to Spend

Top 10 User Behavior Insights

#InsightValueDetail

Purchase Tier Popularity

Tier (Price)Purchases% of TotalTotal PaidTotal BonusTrend

Bonus Efficiency

TierBonus %PurchasesBonus GivenAvg Bonus/TxnCost to Plutus

Badge Rewards — By Day

DayTriesUsersBonus Earned
Gift Cards & P&L
Gift card sales, discount breakdown, brand-level P&L analysis

P&L — Our Discount vs Tillo Margin

Our DiscountBrand MarginOrdersFace ValueDiscount GivenTillo RevenueP&L

Gift Cards Sold

DayUsersCompletedFailedSuccess %Face ValueSold ForPLUS RedeemedCustomer Savings

Brand-Level P&L (all brands)

BrandCurrencyTillo %DiscountOrdersFace ValueCredits SpentDiscount GivenTillo RevenueP&L
Gift Cards — New Model (from 21 May 2026)
4-tier pricing: 20% Premium / 10% Favourite+ / 5% Everyday / 3% Essentials — Live data, auto-refresh
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Daily Sales (New Model)

DayOrdersUsersFace ValueCredits SpentDiscount GivenTillo RevNet P&L

Tier Breakdown — P&L by Discount Tier

TierOrdersUsersBrandsFace ValueCredits SpentDiscount GivenTillo RevenueNet P&LAvg Margin

Brand-Level P&L (New Model Only)

BrandCurrencyTierTillo %Our Disc %OrdersUsersFace ValueDiscount GivenTillo RevenueP&L

Success Rate (New Model)

DayCompletedFailedSuccess %Face ValueSavings

Bonus Usage by Tier

TierBonus Used?OrdersFace ValueBonus SpentPurchased Spent

Pending / Failed Orders

BrandStatusOrdersFace ValueCredits Locked
Float Manager
Monitor and control Tillo gift card float across all currencies. Changes take effect immediately.
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How Float Manager Works
The float is the prepaid balance held at Tillo (our gift card provider) for each currency. When users buy gift cards, the float decreases. As the float drops, the system moves through 5 tiers (Normal → Caution → Conservation → Critical → Paused), each progressively restricting what users can buy. This protects the treasury from being drained while keeping the service available at lower denominations. You can customise the rules for each tier below.
Float Level
The balance threshold that triggers this tier. When float drops below this amount, the tier activates.
Max Gift Card Value
Highest single gift card denomination a user can purchase in this tier. Lower values remain available. Example: set to 100 → user can buy £10, £25, £50, £100 but NOT higher.
Top Denom / Day
Maximum times a user can buy the highest denomination (set by Max Gift Card Value) across ALL brands in a rolling 24h window. Lower denominations are not affected. Example: Max Value=100, Top Denom/Day=3 → user can buy 3x £100 total per day across all brands.
Top Denom / Brand
Maximum times a user can buy the highest denomination from the same brand in a rolling 24h window. Example: Max Value=100, Top Denom/Brand=1 → user can buy 1x £100 from Tesco AND 1x £100 from IKEA, but NOT 2x £100 from Tesco. The per-day total limit (above) still applies — whichever is stricter wins.
Orders / Day
Maximum total gift card orders a single user can place in a rolling 24h window. Applies to ALL brands and ALL denominations combined.
Orders / Brand
Maximum orders per user for the same brand in a rolling 24h window. Prevents one user monopolising a single brand's stock.
Cooldown (minutes)
Minimum wait time between orders for the same brand. Prevents rapid-fire ordering scripts.
Daily Limit
Per-user spend cap (rolling 24h). Maximum total gift card value a single user can purchase within any 24-hour window. Uses the user's last order timestamp — NOT midnight reset — so it cannot be gamed by transacting at 23:59 and 00:01. Tracked in the brand's float currency. 0 = no limit (disabled). Each tier's limit must be ≤ the tier above it.
User Message
Error message shown to the user when blocked by any rule in this tier. Keep it friendly and generic — never reveal internal limits or tier names.

EUR — Tier Rules

Tier Float Level Max Gift Card Value Top Denom / Day Top Denom / Brand Orders / Day Orders / Brand Cooldown (min) Daily Limit User Message
Emergency Override
Immediately pause or resume all gift card orders for a currency. This overrides all tier rules.
Recent Changes

Special Brands

Set per-brand spending limits within each user's rolling 24-hour window. The limit set here applies to the selected brand only. If this limit is higher than the daily limit set per tier above, the tier limit takes precedence. If lower, this brand-specific limit applies instead. Cash-equivalent brands (Azteco, BitCard, Fold, Eneba, IDEA Shopping, YouChoose Gaming) are grouped — setting a limit on "azteco" applies to all Azteco variants.
BrandMax DenomOrders/DayDaily Spend

Tillo-Disabled Brands

Brands manually disabled due to 0% Tillo success rate. Users see "Merchant is restocking" message. Re-enable via Brand Manager only after verifying Tillo fulfilment.
BrandCurrencyReason
tesco-lunch-meal-dealGBPEmpty denominations — Tillo cannot fulfil
asda-b2b-cashbackGBPB2B brand — not available for consumer accounts
azteco-gbpGBPBitcoin voucher — Tillo consistently rejects
choiceplus-supermarkets-ukGBPDiscontinued — Tillo fulfilment failure
ikea-beEURBelgium IKEA — discontinued or region-restricted
bitcard-gbpGBPCrypto voucher — Tillo consistently rejects
b-and-b-hotels-deEURGerman hotel brand — Tillo rejects all orders
steam30-frEURDenomination mismatch — only accepts EUR 30, we offered 10/25/50/100
google-play-usaUSDTillo integration broken — 0% success rate
Bonus Payouts
Monthly top-saver bonus credit payouts. Cron generates PENDING rows on the 1st. Approve here to issue credits.
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Period:
Region:
Status:
How Bonus Payouts Work
On the 1st of each month, a cron job calculates the top 3 savers per region (GBP, EUR, USD, AED) from completed gift card orders. Each winner receives bonus credits in a different currency to their primary region. Payouts are created as PENDING and require admin approval before credits are minted. 1st place = 100, 2nd = 50, 3rd = 10 bonus credits.

Bonus Payouts

Period Region Rank Plutus Tag Savings Face Value Orders Bonus Credit Status Actions
Subscription Revenue
Actual CKO charges taken, active subscriber breakdown, upcoming expected revenue

Monthly Subscriptions

PlanCurrencySubsAmount

Annual Subscriptions

PlanCurrencySubsAmount
Subscriber Charges by Month:

GBP — Monthly

PlanChargesUsersRevenue

GBP — Annual

PlanChargesUsersRevenue

EUR — Monthly

PlanChargesUsersRevenue

EUR — Annual

PlanChargesUsersRevenue

Active Paying Subscribers (Current)

PlanBillingCurrencyActiveChurningCharge AmountMRR Equiv

Monthly Revenue — Actual CKO Charges

MonthStarter GBPEveryday GBPPremium GBPStarter EUREveryday EURPremium EURTotal GBPTotal EUR

Monthly Churn (12 months)

MonthNewCancelledNet
Campaign & Revenue
Subscription sources, promo performance, credits balances, stuck payments, and live activity feed
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Active Subscribers
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0.99 Email Promo
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4.99 Promo Active
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Total MRR (DB)

Revenue by Source

SourceCountDB Revenue% of Subs

Plan Distribution (Active)

PlanCurrencyCountRevenue

Credits Balances

CurrencyAccountsTotal BalanceBonusPurchasedSpent

Stuck Payments (Pending)

AgeCountAmount

Conversion Report — Monthly Summary (Mar 2026+)

Month0.99 PromoRev (£/€)4.99 PromoRev (£/€)Organic (£19.99)Rev (£/€)Free PremiumTotal SubsTotal Revenue

Conversion Report — Daily Detail

Day0.99 PromoRev4.99 PromoRevOrganicRevFreeTotalTotal Rev

Email Campaign — Live Batch Tracker (May 26)

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BatchTime (BST)SentCumulativeSG DeliveredSG OpensSG ClicksConversionsStatus

Daily Revenue (Last 30 Days)

DayNew SubsRevenuePremiumEverydayStarter

Recent Activity Feed (last 50)

TimeUserPlanStatusPriceCurrencySource
Brand Manager
Move brands between discount tiers. Changes take effect instantly on the next gift card order.
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Period:
0 selected Move to:
Brand Users Orders Volume PnL Currency Tillo Margin Our Tier Status
FX Manager
Cross-currency crypto brands at 10% off. 15% FX margin embedded. All routes profitable at 9.1%.
Period:
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PLU Dashboard
Stakers overview, reward levels, tokenomics — community data at a glance
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PLU INSIGHTS EST. 2015 — ONE OF THE OLDEST CRYPTO PROJECTS STILL BUILDING
Active Stackers (Verified)
PLU in Wallets (On-Chain)
Active Subscribers
Total PLUS Balance

Who Holds PLU? — 9,024 Wallets with Balance

PLU Holding Distribution

Stackers per Reward Level — Verified On-Chain PLU

Level PLU Req. Stackers % Share Total PLU Avg PLU Avg Duration DR/mo FP/yr Swap/mo

Active Stackers Over Time — Jan 2024 to Jun 2026 (30 months)

Peak: 41,212 (Feb 2025, migration) · Trough: 1,825 (Sep 2024) · Current: 7,569 · Red = peak · Gold = trough